Key West, Florida

Key West is the last stop on US 1, ninety miles from Cuba and a long way, in every sense, from the mainland. The island applauds the sunset every night at Mallory Square, with jugglers and cats in costume on the pier. Duval Street runs a mile and a quarter from the Gulf to the Atlantic, Bahama Village cooks conch fritters off the main drag, and the best beach is inside the walls of an old brick fort at Fort Zachary Taylor. Chickens own the sidewalks. Natives are Conchs, people who stick it out seven years earn the title freshwater Conch, and the pull to stay forever has a name here: Keys disease.

Our Key West collection is built around that end-of-the-road feeling. The crewneck sweatshirt carries a palm-and-sunset badge in coral pink and turquoise, the sky over the pier at seven o'clock, and it is the layer for a breezy January night on the water. The tee is cleaner, a hand-lettered Key West arc with the 1828 incorporation year, thin enough for a bike ride down Duval in August. The mug and sticker pack use the same artwork so the set matches.

Everything is original art from independent designers, printed to order in the USA and shipped in days. It is for people who caught Keys disease on a long weekend, Conchs whose families go back generations, and anyone who left the Rock and still applauds a good sunset.