Sun Valley, Idaho

Sun Valley is where American destination skiing started. In 1936 a railroad executive sent a count from Austria to find the perfect snow, and he found it in a sagebrush valley above Ketchum. The first chairlifts in the world went up that winter, and ever since, Baldy has been the mountain: 3,400 vertical feet of fall-line runs with almost no flat spots and a sun that shines most days of the season. Dollar Mountain is where the kids learn. Ketchum's Main Street is the real town, the Big Wood River runs through it, and the Sawtooths wait an hour north for anyone who wants a wilder day.

Our Sun Valley collection follows the light. The crewneck carries a rising sun over a Baldy silhouette in marigold and sage, with the valley name set in a 1930s-style script beneath, a nod to the era without copying anyone's logo. The tee is cleaner, Sun Valley in a tall, wide face with the 1936 line and a thin sunburst, made for the Wood River Trail by bike in July and the walk down to Ketchum for coffee in January. The mug and sticker share the sun-over-Baldy artwork.

Everything is original artwork, printed to order in the USA and shipped with tracking. It is for the Valley families who have skied here for three generations, the Boise crowd who drive up every weekend, and anyone who has watched the sun come over Baldy from a cold chairlift and understood the name.