Venice Beach, California

Venice Beach is where Los Angeles stops pretending to be polished. The Boardwalk runs two miles past skate ramps, muscle benches, tarot tables and a hundred stalls selling sunglasses, and the skatepark at the water's edge is the best free show in the city. A few blocks inland the canals Abbot Kinney dug in 1905 are still there, lined with footbridges and ducks and houses that look like they belong in a different century. Abbot Kinney Boulevard is the mile of shops and coffee everyone photographs, and the Breakwater, just south of the pier, is where the locals surf when the wind lies down.

Our Venice Beach collection leans into that mix of grit and glow. The crewneck sweatshirt carries a palm-and-boardwalk badge in sunset coral and faded teal with the 1905 founding year, warm enough for the fog that hangs over the sand until noon. The tee is a lighter Venice wordmark with a single palm for a bike down to the Marina or an evening at the drum circle. The mug and the sticker use the same art for the kitchen and the skateboard.

Everything is original, printed to order in the USA. It is for the canal-side lifers, the skaters and the muralists, the people who moved to Venice for cheap rent decades ago and the people who just moved in last month, and for everyone who walked the Boardwalk once and still hears it.