Big City · Great Lakes · “Brew City”
Milwaukee, Wisconsin
Sweatshirts, tees, mugs & souvenirs · Est. 1846 · 617 ft
Milwaukee is the lake city that never bothered to show off, which is exactly why people fall for it. The Art Museum's white wings open over the water every morning, Bradford Beach fills up the second the lake climbs past sixty degrees, and the old Cream City brick warehouses of the Third Ward now hold coffee roasters, the Public Market and more patios than one summer can cover. Locals drink from the bubbler, line up for a Friday fish fry without being asked, and still call it Brew City even though the breweries have changed names a few times.
Our Milwaukee collection is built for that lakefront. The crewneck sweatshirt carries a Lake Michigan horizon badge in deep lake blue and brick cream with a lager-gold accent and the 1846 incorporation year. The tee is a simpler piece, the city name set in a clean arc, right for a walk from Lake Park down to the North Point Lighthouse or a brat at a summer festival. The mug and sticker set use the same artwork so they match.
Everything is original, printed to order in the USA and shipped within days. It is for the people who grew up on the South Side and the East Side, the ones who moved up from Chicago and stayed, and the ones who left and still want a fish fry every Friday.
Start with the artwork
The Milwaukee designs
Apparel
Milwaukee apparel
Milwaukee T-Shirtsfrom $41.99
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Milwaukee Vintage Wash Teesfrom $43.99
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Milwaukee Organic Cotton Teesfrom $54.99
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Milwaukee Sweatshirtsfrom $59.99
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Milwaukee Hoodiesfrom $63.99
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Milwaukee Kids' Teesfrom $39.99
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Drinkware
Milwaukee drinkware
Milwaukee Mugsfrom $37.99
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Milwaukee Large Mugsfrom $39.99
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Milwaukee Camp Mugsfrom $42.99
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Souvenirs
Milwaukee souvenirs
Milwaukee Stickersfrom $28.99
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Milwaukee Magnetsfrom $30.99
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Home & Gifts
Milwaukee home & gifts
Milwaukee Tote Bagsfrom $41.99
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Why we love Milwaukee
- ✦The Art Museum's wings open and close over the lake every single day
- ✦Bradford Beach is a real sand beach ten minutes from downtown
- ✦Friday fish fry is less a meal than a citywide weekly ritual
- ✦Cream City brick gives the whole Third Ward its warm, pale glow
Best time to go: July and August for Bradford Beach and festival season on the lakefront; early October for Lake Park color and fish-fry weather.
The details on the design
- Coordinates
- 43.0389° N, 87.9065° W
- Elevation
- 617 ft
- Established
- 1846
- Area code
- 414
- Landmarks
- Bradford Beach, Milwaukee Art Museum, Historic Third Ward, Milwaukee Public Market
- Local words
- bubbler, Friday fish fry, Cream City brick, the lakefront, brat
Breakwater Light, Music TV. Independent artwork; not affiliated with the City of Milwaukee or any local business.
Milwaukee apparel FAQ
Are these licensed Milwaukee products?+
No. Every design is original artwork from independent designers. We are not connected to the City of Milwaukee, any brewery or any Milwaukee sports team.
What is printed on the Milwaukee mug?+
The mug carries the same lakefront badge as the crewneck, printed on both sides of an 11 oz ceramic mug that is dishwasher and microwave safe. A 15 oz size is also available on most designs.
How does sizing run on the Milwaukee crewneck?+
The crewneck runs true to a classic unisex fit with a little room through the body. If you want the oversized look, go one size up. A full size chart is on every product page, and exchanges are easy.
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Near Milwaukee
Ships in 5–16 business days
Printed to order in the USA. Tracking the moment it ships.
Reprint or refund
Misprinted, damaged or defective? Contact us within 30 days with photos so we can arrange a reprint or refund.
Made when you order
Each piece is printed after checkout, reducing finished inventory.
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